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Avid & Westlake Pro: 25 Years and Counting...

When you buy Avid products from Westlake Pro, you’re inheriting the benefits of a longstanding partnership between the two companies: more personalized and knowledgeable service, and the best pricing—guaranteed.

Avid and Westlake Pro’s President, Joe Taupier, have been working together since the early days of the digital audio revolution. When Avid (formerly known as Digidesign), expanded the track count in Pro Tools from eight to twenty-four to forty-eight (Session 8 to D24 to Mix), Joe knew it was what every engineer and musician were waiting for. As a result, Joe attended the first-ever training program in 1999 to learn all about the new multitrack recording/editing system. Having learned how to operate, install, and configure Pro Tools software and hardware systems, Joe was able to help support his clients through the early growing pains of Pro Tools.

Having entered the industry as a musician, he had a lot of friends who were in successful bands. Joe knew how the record labels burdened new artists with the residual costs of the large recording studios. He decided to approach his musician friends about investing in themselves by purchasing a Pro Tools Mix system. His idea was that if it didn’t work out with the label, the band would still have a way of being able to record themselves and develop their craft. At first, the labels pushed back on the artists until the producers and engineers joined the fight.

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